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Are You Seeing Butterflies?

March 22, 2013

Are you noticing little butterfly symbol on some of the products you purchase? The symbol looks like this. 

It means the product you are about to eat has been verified to contain only non-genetically modified organisms, or GMOs.

At the Natural Products Expo in Anaheim, non-GMO labeling was the hottest thing since “gluten-free.”  At the show, Wholes Foods announced that by 2018, products from all its vendors must indicate if they contain genetically modified organisms.  Whole Foods Market is the first national grocery chain to set a deadline for full GMO transparency,” according to their website.

They may be the first, but clearly not the only organization pushing for full disclosure.  Dozens of people converged on the state Capitol in Hartford, CT last week to support a measure that would mandate labels on foods made with genetically modified organisms. Similar initiatives are before legislatures in Washington state, Iowa and Colorado.  California’s initiative was voted down in the last legislative session.

GMOs are organisms whose genetic material have been altered in ways that would not occur naturally through mating or cell division. The process involves the deliberate modification of the characteristics of an organism by manipulating its genetic material.  The five-year lead time is due to the complexities surrounding GMO products, the company says. The prevalence of GMOs in the US, coupled with a lack of labeling guidelines makes it very difficult for grocery stores to source non-GMO choices, according to Whole Foods.

Whole Foods Market currently sells 3,300 Non-GMO Project verified products from 250 brands, more than any other retailer in North America, the company says.

Glutino, too, has been involved in the Non-GMO initiative and has already verified 12 products  as GMO-free.  These include eight Gluten-Free Pantry mixes and four Glutino Breakfast Bars.

Indications are that consumers are concerned about this issue, too.  Many gluten sensitive people tell me they have digestive issues when they eat foods containing GMOs and that the symptoms are similar to those when they eat gluten.

What about you?  Do you look for the Non-GMO symbol when you shop?  Do you react to foods that are genetically altered?

Read More in a Food Safety News article and The Non-GMO Project.

Beth Hillson

6 Responses to Are You Seeing Butterflies?

  1. Amanda Roseth says:

    Yes, I look for the Non-GMO symbol when I shop. Do your pretzels and crackers have GMO’s?

  2. Linda says:

    I would like to know the GMO status of your original crackers, as I have a pkg I just bought and wondering if I need to return them.
    I realize they are not yet verified, but are you using non-GMO cornstarch, sugar, etc?

    Thanks in advance,

  3. Bonnie says:

    I am very interested in all gluetin free foods as my husband has celiac. Where can I go or shop on line/
    Thank You
    Bonnie VanGalder

  4. I appear to be having trouble with gluten, so I have been gluten free for about 3 weeks and feeling much better. So I am always on the lookout for gluten free foods and recipes.

  5. PC Morris says:

    Many gluton free processed items are GM. Thanks for being a leader in truth labeling. I hope all glutino products will soon be gmo free.

  6. Honey Bestic says:

    Thank you for working on the GMO issue. Please keep us posted (via facebook or email) when you add more products.

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