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Glutino Introduces “Sensible Beginnings” Gluten-Free Cereals

October 17, 2010

Great-tasting, Nutritious, and Ideal for Gluten-Free Living

LAWRENCE, Mass. – The Glutino Food Group, a trusted pioneer and leader in the gluten-free food category, announces the addition of three new “Sensible Beginnings” cereals to its popular line of gluten-free foods.

An excellent source of Vitamin C, Vitamin B12 and iron, the new cereals provide important nutrients often not available in gluten-free products and come in three delicious varieties. Glutino Sensible Beginnings are great-tasting corn and rice flakes that are fortified with vitamins and minerals. Glutino Berry Sensible Beginnings adds delicious strawberries to the flakes, and Glutino Frosted Sensible Beginnings gives the flakes a touch of sweetness. All cereals are fat-free, kosher, and perfect for a gluten- free breakfast or snack.

“Glutino products are so delicious, it?s virtually impossible to tell the difference compared to traditional „made with gluten? versions of consumers favorite foods,” said Laura Kuykendall, senior marketing manager for the Glutino Food Group. “Glutino?s new Sensible Beginnings cereals help those living a gluten-free lifestyle to enjoy a popular breakfast food with a product they can trust.”

The new cereals, as with all Glutino products, are made from the best all-natural ingredients and do not contain artificial colors, flavors or preservatives.

About the Glutino Food Group

Since 1983, the Glutino Food Group has been a trusted pioneer and leader in the gluten-free category. Based in Laval, Quebec, the company offers a wide variety of great-tasting, gluten-free foods consumers can trust. Products are available nationwide at local supermarkets, natural and organic retailers and on www.glutenfree.com. For more information on The Glutino Food Group, visit www.Glutino.com.

Media Contact:

Christine McCarthy
617.939.8363
cmccarthy@coneinc.com