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Our Story

Live Fully: Live Fully

To embrace a gluten free life is to embrace a bountiful life.  A life filled with possibility and opportunity.  A life unhampered by “can’t” and “don’t” and “won’t”.  A life where our bodies and hearts and minds are balanced and in tune.

For many of us, living gluten free means living agony-free.  For others, living gluten free allows us to perform at the top of our game.  And for an ever increasing number of us, living gluten free just plain feels good.

And living is what it’s all about.  Living everyday with joy and freedom and confidence.  On our own terms.  In our own way.  It’s not a question of whether our glass is half-empty or half-full, because our glass — like our lives — is overflowing.

But there can be side effects to living gluten free.  Chronic euphoria is pretty common.  You might experience regular bouts of giddiness along with a skin condition we like to refer to as the gluten free glow.  If symptoms persist, try not to gloat.

It’s all part of the bounty of a gluten free life.  Live fully.

About You:

“I will never go back to eating gluten.”  We hear that a lot from our customers.  We like to think that it’s because Glutino® foods are just so dang yummy.  But we know it goes deeper than that.

We think it has to do with the power you feel.  You feel empowered by the control you now have over what you take into your body.  You feel the power of awareness of how the food you eat makes you feel.  That’s the power of getting your life back.  The power of control.

Once you feel that power, you’re not likely to give it up.

Our job is to make sure that you never have to live without that power again.  For us, quite literally, it’s all about you.

Because of you we resolutely guard against gluten contamination. We understand and support your demand for the strictest tolerances. We know the ravages of celiac disease, the pain of gluten intolerance, of wheat allergies and we cook accordingly.

So we are continually creating the products you ask for. Like gluten free crackers and gluten free pretzels, gluten free pastas and gluten free pizzas, gluten free cereals and gluten free snack bars.

Our business plan is pretty simple: Shut up and listen. That’s been the secret to our success. We listen carefully to what you ask for. We listen to what would make your life easier and brighter and fuller. The voice of the gluten free community is the source of our entire line of gluten free products.

So in that very real sense, Glutino is YOUR company. (Don’t you feel like a gluten free big shot now?)

Glutino has been your company since we started way back in 1983. Our marriage to Gluten Free Pantry® in 2004 expanded the Glutino family to include Beth Hilson’s crazy-good gluten free baking mixes. Our family continues to grow. We joined forces with Udi’s Gluten Free Bread® in 2012 and now we’re a part of Boulder Brands where we are strengthened by our relationship with Smart Balance® and Earth Balance® brands.

We are what you eat: We are what you eat.™

In the 30 years that Glutino’s been cooking gluten free, we’ve learned a thing or two.  We’ve learned the value of your trust.  Your trust is the driving force behind our single-minded determination to keep every one of our almost 100 products pristinely gluten free.  We’ve learned to cook with our ears open, always listening to your ideas and suggestions.  And we’ve learned that the real reason that Glutino is the top selling gluten free brand in North America is because you.

And it’s because of you that we continue to grow our family of products.  Glutino  teamed with Gluten Free Pantry back in 2004 and created a comprehensive line of gluten free products that is unparalleled.

Boulder Brands: Turning the tables™

Glutino is part of a family of companies called Boulder Brands. With sister brands like Smart Balance®, Earth Balance®, Udi’s® Gluten Free and others on the horizon, all of these brands share a common vision.  A vision that focuses on you and the food you want for your family. A vision that turns deliberately away from the mindless machinations of an industrialized food culture and returns you to the head of the table.

We’re Boulder Brands.  And we’re turning the tables.